Green light for Salisbury Poultry’s £12m Wolverhampton expansion project

Plans submitted by Cassidy + Ashton for the final phase of Midland-based Salisbury Poultry’s £12m expansion project have been approved by City of Wolverhampton Council.

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The final stage of the three-phase project at Bilston in Wolverhampton includes a 11,000m2 purpose-built chilled and cold store, and despatch facility at Salisbury Poultry’s Murdoch Road site to meet the projected needs and improve efficiencies of the business.

Salisbury Poultry has over 800 employees and has a turnover in excess of £130m. After a rapid period of growth, it embarked on a major expansion project in 2020 involving both construction of new and improved facilities. The three-phase project, which is expected to be fully completed in 2023, will result in the creation of up to 100 plus new jobs in the business. On top of this is the job creation and financial investment in the construction phase.

To replace the current dated commercial environment, Cassidy + Ashton has chosen a contemporary design for the new purpose-built chill storage facility. Neutral, grey tones have been adopted with the view of setting a precedence for future commercial development in the area. Complimentary landscaping and incorporation of renewable technology will promote the company’s ethics.

Cassidy + Ashton will now take forward the approved plans and appoint contractors, with construction expected to commence by Summer 2022.

Phase two of the project involving a three-storey extension to provide expanded production capacity and a modern office at Salisbury’s Vulcan Road site in Bilston, is still under construction and is expected to be completed by the September 2022.

Guy Evans, director at Cassidy + Ashton, said: “This has been a major expansion project spanning several years. We are proud to have supported Salisbury Poultry on many fronts from the early design and planning stages through to completion. As a multidisciplinary practice we stand well-equipped to offer professional support for large commercial projects such as this one.

“Not only will the new facilities planned for Salisbury’s Murdoch Road site provide a more effective operation, they will also set a precedent for further regeneration in the wider area.”

Mulkh Mehta, director at Salisbury Poultry, said: “Over the past five years there has been a rapid increase in demand in the food industry. Our business has needed to grow exponentially over a short period of time to strengthen our position in the market.

“We have made a great investment in bringing our business to the forefront of the food processing sector, and our expansion plans also promise the creation of jobs in the Midlands region, which is a great boost to the local economy.”

Established in 1989, Salisbury Poultry is a poultry processing company that supplies numerous market sectors including ready meal manufacturers as wells as wholesale, retail and catering firms. In addition to its UK market the firm exports products to regions including Europe and African and Asian continents.

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